INTRODUCTION TELiBRAHMA is a well-known brand which has built a strong trust in the field of mobile marketing and advertising. In its tie up with Reliance trends it has coordinated and delivered a “Interactive print media” campaign on mobile to increase the product visibility and visual product trial and improved customer experience for better buying decision. The campaign was organized with the aid of mobile app, POINT. By using this app, consumers were able to snap any POINT enabled images, logo or QR code , advertisement in a newspaper or magazine to access interactive content which included video, audio, 3 D views, games, special discount coupons and other exclusive offers.
INTERACTIVE PRINT ADVERTISING
This interactive mobile application has certainly provided a new trend in the retail marketing and advertising. It allows you to choose the appropriate match of T-shirt from the spring collection as well as all leading brands for all kinds of generation. Reliance Trend adopted a virtual trial room on mobile screens to help the consumers choose the best T-Shirt among the collection. Reliance Trends partnered with TELiBRAHMA to build an interactive print media campaign to resolve the customer conflict over the selection using the mobile application.
Using the POINT app, consumers were able to view the print ads on the newspapers to bring the trial room experience alive on their mobile phones. This unique mobile app. feature was made available on all mobile phone models and operating systems. POINT app provided an innovative virtual wear engagement to consumers.
CAMPAIGN
The interactive print media campaign was organized by TELiBRAHMA to make the Reliance Trends consumers have a virtual wear experience of their desired shirt before visiting the nearby store. The POINT app provides this sophisticated and delightful experience for the buyers to receive a virtual trial room on their mobile phones.
Viewers could experience the entire collection in a single shot, compare, choose and share the elegant look with their friends. At any point of time, users could experience 15 different designs. In addition, they could also see the video, download coupons and find the nearest showroom as well as connect with social media.
VALUE OF CAMPAIGN
The campaign proved to be a real eye catcher with the customers as they were delighted to virtually wear their favorite T-shirt. The campaigns impact could be compared to 50,000 square meters of trial room space, 20,000 trials, and 48,000 minutes of engagements with consumers all at 3% additional investment on print budgets. Around 68% of the total user’s also accessed offer and nearest stores. The analytics states that impression on social media splurged by 200% during the campaign, with 34% sharing their photos, stories and liked the engagement. This aided Reliance Trends to gathered analytics on “who is trying what, what designs are popular, who the users are and where they are from” to equate and convert the impression to rise their sales pitch. The brand extended the campaign to retail and got the mobile phones on their radar exploring more possibilities and opportunities. Overall, the campaign demonstrated how a storage space could be augmented, a sales opportunity could be complemented and finally how a newspaper can become a virtual trial room.
ABOUT TELiBRAHMA
TELiBRAHMA is a prominent player in the mobile marketing and advertising solutions space. Since 2008, the company has been focusing on creative solutions in mobile applications based marketing supporting the retail industries and advertising media with the aid of internet and mobile phones. TELiBRAHMA is a trusted partner of many promotional campaigns and has successfully delivered customized marketing and advertising solutions to a large base of satisfied clients across the world. The unparalleled service provided by TELiBRAHMA, especially in the augmented reality platform, Buzz, Brand club speaks volumes, about its innovative and creative expertise.
For more detail visit http://www.telibrahma.com/point-home/pointhome-page/
Using the POINT app, consumers were able to view the print ads on the newspapers to bring the trial room experience alive on their mobile phones. This unique mobile app. feature was made available on all mobile phone models and operating systems. POINT app provided an innovative virtual wear engagement to consumers.
CAMPAIGN
The interactive print media campaign was organized by TELiBRAHMA to make the Reliance Trends consumers have a virtual wear experience of their desired shirt before visiting the nearby store. The POINT app provides this sophisticated and delightful experience for the buyers to receive a virtual trial room on their mobile phones.
Viewers could experience the entire collection in a single shot, compare, choose and share the elegant look with their friends. At any point of time, users could experience 15 different designs. In addition, they could also see the video, download coupons and find the nearest showroom as well as connect with social media.
VALUE OF CAMPAIGN
The campaign proved to be a real eye catcher with the customers as they were delighted to virtually wear their favorite T-shirt. The campaigns impact could be compared to 50,000 square meters of trial room space, 20,000 trials, and 48,000 minutes of engagements with consumers all at 3% additional investment on print budgets. Around 68% of the total user’s also accessed offer and nearest stores. The analytics states that impression on social media splurged by 200% during the campaign, with 34% sharing their photos, stories and liked the engagement. This aided Reliance Trends to gathered analytics on “who is trying what, what designs are popular, who the users are and where they are from” to equate and convert the impression to rise their sales pitch. The brand extended the campaign to retail and got the mobile phones on their radar exploring more possibilities and opportunities. Overall, the campaign demonstrated how a storage space could be augmented, a sales opportunity could be complemented and finally how a newspaper can become a virtual trial room.
ABOUT TELiBRAHMA
TELiBRAHMA is a prominent player in the mobile marketing and advertising solutions space. Since 2008, the company has been focusing on creative solutions in mobile applications based marketing supporting the retail industries and advertising media with the aid of internet and mobile phones. TELiBRAHMA is a trusted partner of many promotional campaigns and has successfully delivered customized marketing and advertising solutions to a large base of satisfied clients across the world. The unparalleled service provided by TELiBRAHMA, especially in the augmented reality platform, Buzz, Brand club speaks volumes, about its innovative and creative expertise.
For more detail visit http://www.telibrahma.com/point-home/pointhome-page/
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