Mobile Proximity Marketing Campaign For Parle G by TELiBRAHMA

INTRODUCTION

TELiBRAHMA is an acknowledged brand for contextual mobile marketing and advertising. Parle G tied up with TELiBRAHMA to implement a Mobile proximity marketing campaign to reach out to the rural India. Parleg wanted to create content for mobile that positioned their brand better and distribute the same to mobile phones of the targeted customers. The brands deployed “BUZZ” the proprietary solution from TELiBRAHMA to deliver their brand ideas to all the rural people. This technology enables location centric services to consumers mobile and engages them through information and entertainment available for the given location via their Wi-F or Bluetooth.

The Brand wanted to extend the Brand communication across Rural India through mobile. But, the challenge in rural India was lower penetration of smart phones and internet usage or any other distribution amenities. The convergence of mobile technology with reality introduced a new way of solution to reach the rural Indians, named mobile proximity marketing. Parleg partnered with TELiBRAHMA and developed this concept to deliver their branded content to rural parts of India by deploying Buzz infrastructure in the distribution vehicle that travels across the country to distribute their product. Connecting with Buzz Bluetooth, users in these regions were able to download the branded content. They could download games, videos, jingles, wallpapers and other exclusive contents. Consumers could download all the content for free without the need for data connectivity.

CAMPAIGN

The Mobile proximity marketing campaign was organized by TELiBRAHMA to distribute the Brand communication to rural consumers. BUZZ provided this sophisticated media to reach out to this audience through a compelling experience on their mobile phones.Consumers could download the entire exclusive information on their mobile at zero cost. Users had to turn on Bluetooth when these distribution vans were in the vicinity and prompted to do so.Additionally, the content was customized to the specific language of the region. The message was distributed in all languages including Gujarati, Hindi, Marathi,Oriya, Punjabi, Bengali, Kannada, Telugu, Tamil and Assamese. Exclusive Branded mobile games were based on cricket and car race to encompass the Brand’s target audience.

VALUE OF CAMPAIGN

The campaign proved to be a great success and engaged customers from all parts of India. The brand reached out to nearly 222 towns across 59 cities and more villages. Over 3 months, 674000 plus users were reached with 60 vans travelling across the country. With the launch of 4 contents brand could achieve 2M download within 3 months, truly a remarkable feat to achieve.

ABOUT TELiBRAHMA

TELiBRAHMA is a prominent player in the mobile marketing and advertising solutions space. Since 2008, the company has been focusing on creative solutions in mobile applications based marketing and provided support to many industries and advertising media with the help of internet and mobile phones technology. TELiBRAHMA is a well known partner of many promotional campaigns and has successfully delivered customized marketing and advertising solutions to a large base of satisfied clients across the world. The service provided by TELiBRAHMA, especially in the augmented reality platform, Buzz, Brand club speaks volumes, about its innovative and creative expertise.

For detail visit http://www.telibrahma.com/buzz/home-page/