Wayfinding is the process of letting people know where they are or where something is. In advertising, it's the single biggest first step to attracting customers. Imagine a store with no signage. How would it target consumers even if it had the best products?
Signage comprises many different types and there's no best of the best. Keeping with the times and also sticking with what's tried and true is, perhaps, the best way to get the most out of signs.
Signage is primarily used by businesses to highlight the location of a store, new launches, sales and discounts and anything related to attracting customers. Visual graphics play a huge role in determining how effective it is along with size, text and advertising ideas.
Let's say you're on the lookout for a sign for your business. What type would you choose? Is an A-frame able to attract people from afar? Can it make an impression on people driving by? How about a banner or better yet, a billboard for really catching the eye of drivers? Then you also have neon and LED signs, simple wood constructions and channel letter signs.
With so many choices available it's tough deciding what will work for you. A rival business may prefer going with channel letters but your location may compel you to choose LED signs. This difference in what one wants to achieve with signs, where the business is located, whether stores are open 24/7 all determine which type you should have. And here's how you can decide.
Banners – best for outdoors: Ideal for outdoors events where attention can better be sought by drawing the eye up, banners are sheets of fabric or vinyl on which is printed graphics and wordings. They've been used for centuries in flag form especially as banners of arms though their use today is confined to advertising.
One of the benefits of banners is low cost and visibility. Pre-printed and custom works can be purchased for a fraction of the cost of billboards. Their light weight and flexibility also makes ideal for hanging virtually anywhere.
Neon signs – indoors and outdoors, 24/7: Losing popularity but still used for its retro look and feel, neon signs comprise tubes of gas (most commonly neon) that display different colors depending on what type of gas is used. Their appearance is unique and cannot be imitated even by LEDs.
Being gas-based, neon signs are very versatile in that they can be made into almost shape. They also have a vast operating range and don't always need special power supplies. If you want a sign that will be visible 24/7, produces nostalgia, or are dealing in retro products or just like the idea of enjoying beautiful illumination, choose neon.
Channel letters – indoors and outdoors, 24/7: Channel letters can be contemporary or retro depending on how you want your business advertised. Standard channel letters are made of aluminum that's cut into shape (alphabets) and welded on a backing. The sign can be left as is or filled with neon gas tubes or LEDs. Another style is having light illuminate the wall on which the sign is installed to create a shadowy appearance and a halo around the letters. The result can be quite dramatic and is particularly suited to signage that's meant to be left on 24/7.
Outdoor signs are ideal for your business when you wish to attract customers and gain their attention by working with themes, pictures, colors and designs. For some tips with choosing the best outdoor signs for your business, visit this website.
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